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In managing a rental property, what is a primary duty of the property manager?

  1. Setting rental prices

  2. Collecting rent payments

  3. Renovating properties

  4. Marketing properties for lease

The correct answer is: Setting rental prices

The primary duty of a property manager encompasses several responsibilities crucial for the efficient operation of rental properties, and setting rental prices is indeed a fundamental aspect of this role. Accurate pricing is essential as it directly influences occupancy rates and the overall profitability of the property. Setting the right rental prices involves extensive market analysis, understanding local demand trends, and being aware of comparable properties in the area. This function is vital to attract tenants while ensuring that the property generates sufficient revenue. While collecting rent payments, renovating properties, and marketing properties for lease are all important tasks associated with property management, they typically follow the establishment of a suitable rental price. Collecting rent payments is operationally critical once tenants are in place, and marketing properties effectively is reliant on having appropriately positioned rental prices to attract prospective tenants. Renovating properties enhances value and can lead to higher rental prices, but these activities stem from the initial step of correctly setting those prices for potential tenants. Therefore, setting rental prices stands out as a primary duty within the broader scope of property management.